gamenftsteam| Kweichow Moutai talks about internationalization: I hope international students can understand Moutai and fall in love with Moutai

On the evening of May 23, Guizhou Moutai official account released the news that Moutai Group went to Indonesia, Thailand and Laos to carry out market research and brand promotion activities.

It was mentioned that recently, Wang Li, deputy secretary of the party committee and general manager of Maotai Group, and his entourage, as enterprise representatives, accompanied the Guizhou Provincial Economic and Trade delegation to Indonesia, Thailand, Laos and other countries to carry out economic and trade exchanges. During this period, the Maotai delegation organized market research and brand promotion to further integrate "China Maotai fragrance World" into the Southeast Asian market.

Taking advantage of this visit, Wang Li and her entourage went deep into the local Maotai store, cultural experience hall and tasting center, as well as local mainstream Chinese restaurants, high-end shopping malls, core retail channels and duty-free shops, and fully communicated with local enterprises and Chinese businessmen. they have a detailed understanding of Maotai market prices, channels, consumers, cultural dissemination and product sales.

At the regional international channel business exchange forum organized by Bangkok, Wang Li had in-depth communication with channel businessmen in Indonesia, Thailand and Moutai, Laos, and affirmed that they had intensive cultivation of the local market and determined their international path with full confidence. She pointed out that the gathering of Chinese businessmen in the Southeast Asian market, the strong strength of Chinese-funded enterprises, and the good momentum of development have great potential in the internationalization of Maotai.

In the early stage, under the leadership of Chinese businessmen and the joint efforts of channel businessmen, Maotai's popularity and reputation increased day by day in Southeast Asia, laying a solid market foundation. In the next step, we should deeply understand that internationalization is an important way for Maotai to achieve its strategic goals, and it is the only way for Maotai to go abroad and to the world. We should always believe in Maotai's quality, brand and future, and further strengthen international confidence.

It is necessary to evaluate the market energy level scale and optimize the channel layout around the five dimensions of local economic situation, population structure, Chinese businessmen and Chinese enterprises, alcohol consumption habits and policy environment. It is necessary to do a good job of "one country, one policy", combine the reality of the three countries, continue to strengthen the brand, deepen culture, and make new products and services, continuously enhance the local popularity and reputation of Maotai, and make greater achievements in promoting the international development of Maotai.

In addition, according to the latest push of the official account "BJMT", on May 23, it was sponsored by Guizhou Moutai Liquor Co., Ltd., hosted by Guizhou Moutai Liquor sales Co., Ltd., Beijing Dealers Association, and the exchange forum of "stepping into colorful Guizhou and exploring Humanities Moutai" co-sponsored by Moutai International Travel Service was held in Maotai Convention Center. More than 30 teachers and students from Peking University and Stanford University had an in-depth exchange and discussion on Maotai brand and cultural history. Wang Li, deputy secretary of the party committee and general manager of Maotai Group, attended the meeting and made a speech. The meeting was presided over by Wang Xiaowei, member of the party committee and deputy general manager of Maotai Group.

At the exchange forum, Wang Li, deputy secretary of the party committee and general manager of Maotai Group, gave detailed answers to the questions raised by teachers and students, and hoped that foreign students could understand Maotai, fall in love with Maotai, and be a good disseminator of Maotai culture.

As the leader of the internationalization of Chinese liquor, Wang Li thinks that it is necessary to adopt the strategy of "approaching and getting closer" when talking about how Maotai can expand the international market. "approaching" means using products acceptable in European and American culture, such as cocktail recipes, to cultivate overseas consumer groups in Maotai.Gamenftsteam"drawing closer" is to tell the Chinese liquor culture in a tasty way through Chinese food culture, with food and wine as the carrier. Wang Li also said, "recently, I went to Indonesia, Thailand and Laos to carry out market research and brand promotion. Maotai has been doing very well in these three countries!"

In view of how Maotai moves towards a broader overseas market, Wang Xiaowei believes: "on the one hand, Maotai is first of all a commodity, and behind the commodity is actually Maotai people's persistence in quality." On the other hand, wine in life is actually a medium to express emotions. Chinese people like to use wine to express their feelings. I hope that friends in the United States can also express their good feelings with Maotai. "

(Guizhou Moutai, BJMT official account)