icebreakerbingo| Netflix has more than 40 million monthly active users with an ad-included subscription plan and will launch its own advertising platform

IT Home reported on May 16 that Netflix announced on Wednesday that ad-supported subscription tiers currently have more than 40 million monthly active users worldwide. In markets with ad-tier, 40% of registered users are foricebreakerbingoBuy cheaper plans.

Data announced by Netflix in January this year showed that the global number of monthly active users for this subscription level was 23 million, which means that in just a few months, the number of monthly active users choosing this subscription has almost doubled.

IT Home learned from official sources that the company will also launch its own advertising platform and will no longer work with Microsoft to provide the technology. Microsoft will remain a programmatic advertising partner, but other advertising technology companies will also join in, including The Trade Desk, Google Display & Video 360 and Magnite.

Netflix will begin testing its advertising technology platform in Canada later this year and plans to launch it in the United States by the end of the second quarter of next year. The company aims to have the platform available everywhere by the end of 2025.

Earlier Wednesday, the company said it had reached an agreement to broadcast two National Football League games during this Christmas season and at least one game on the same day in 2025 and 2026.

This marks the first time that Netflix has truly entered the field of live sports after years of resistance. Sports, especially the NFL, have proven to be the glue that keeps traditional television unchanged and a booster for streaming services.

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